Lightbulbs and moths

Lightbulbs

Imagine if every business were a lightbulb and that for each lightbulb the primary goal was to attract the most moths possible. Now what if you learned that 49 percent of th reason moths were attracted to a bulb was for the quality of its light (brightness being the task of the bulb) and that 51 percent of the attraction was to the warmth projected by the bulb (heat being connected with the feeling of the bulb). It's remarkable to me how many businesses shine brightly when it comes to acing the tasks but emanate all the warmth of a cool fluorescent light. That explains how a flawless four-star restaurant can actually attract far fewer loyal fans than a two- or three-star place with soul. In business, i want to be overcome with moths. Our staff must be like a scintillating string of one-hundred-watt lightbulbs, whose product is the sum of 51 percent feeling and 49 percent task. ~ Setting the Table, page. 141